7 Reasons Why You Need A Podcast
1. Growing number of listeners
Podcasting has grown at a rate of 10% to 20% every year. Smartphones drive podcast growth. This will to continue to grow with smart speakers like Google Home and Amazon Alexa. Google has made podcast a top priority. What Google has done for videos with Youtube in the last 10 years, they are doing it for audio content as they start indexing podcasts.
2. Less competition
There are significantly less competition with only 700,000 podcasts compared to 50 million Youtube channels and 500 million blogs. For every podcast out there, there are at least 70 Youtube channels and 700 blogs. Imagine starting a blog back when Tim Feriss started The 4 Hour Work Week in 2007 and you’ll get the idea of where podcasting is today.
3. Engaged audience
Not only is the audience size growing, the level of engagement is increasing. Podcast listeners are highly engaged because the medium offers passionate, highly targeted, on demand content. There is nothing more intimate than having your voice speak directly to your audience in their earphones. Podcast is highly personal and consumed “where and when I want it”.
4. No screen time
Unlike other content, podcast listening happens with no screen time, meaning you get their undivided attention. This is a whole new set of audience that is paying attention to your message when they are commuting to work, running on a treadmill, or cooking at home.
5. Loyal, affluent and educated audience
Podcast listeners listen to all or most of the entire podcast episode. Podcast listeners are big earners and big spenders. Neilson Podcast Insights showed that podcast listeners are more likely to own a smart speaker, subcribe to Netflix, and spend more than the average consumer. Podcast listeners are more likely to have advanced degrees.
6. Demonstrate authority
Interviewing experts in your niche will position you as a leading learner and an authority. Leverage your market connections while educating your community. When you ask your guess for an interview on your podcast, you bring value to your guess. Sharing customer success stories will grow your community and gain new insights.
7. High conversion
According to Acast, 76% of podcast listeners take action. Want your listeners to follow through with a call-to-action or opt-in, just ask.